Case Study: Fitapelli & Schaffer, LLP

It's no secret that lawyers tend toward the brainy side (especially the good ones). So when well-established employment attorneys Joseph A. Fitapelli and Brian S. Schaffer needed to boost their online presence, we knew their extensive legal expertise would easily take center stage. They just needed a good dose of our web expertise.

For their site, we focused on developing ways to showcase the attorneys' legal smarts by creating multiple channels for them to convey their musings on employment law. We placed particular emphasis on developing an integrated blog. This allowed the attorneys to brand their practice as a useful online resource for sound legal advice and thoughtful insights into the world of employment law, while driving well-targeted traffic back to their main site.

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