Website Analysis

If your company already has a web presence then EIC® will analyze its performance in terms of its ability to translate traffic into conversions as leads, sales or any other defined action desired from your target audience.

This process includes an analysis of the messaging and positioning of your site and how it is related to achieving the conversion objectives. We will also review the usability of the site (ease and effectiveness of navigation, pertinent content, graphic representation, and technology) to ensure your audience is able to quickly and easily avail themselves of the information that they came to your site to acquire. The analysis also includes the evaluation of competitor's websites and how your website stacks up to them in terms of its ability to convert.

EIC® will then produce a report with specific recommendations in terms of market positioning, graphics, navigation and technology.

Upon request, EIC® will also provide follow up consulting to oversee the implementation of the recommendations adopted (as well as web design and online marketing services).