Knowledge Resources

A Digital Marketing Crash Course for Selecting: How do you build visibility? You use search engine marketing (SEM). Discover which method is best to reach consumers online and bring your business to their attention.

Don't Fall for SEO Scam Artists: Search engine optimization (SEO) is a key component of giving your business a fighting chance online. However, be careful of SEO consultants who promise you a number one spot on Google.

Effectively Marketing to a Captive Audience: A captive audience has little means of avoiding advertising. It’s important to find the right balance between engaging the audience and creating a negative image in their mind.

EIC eCommerce Site - Guide to Product Management: Learn the correct procedures for uploading products, or using the bulk uploader to add hundreds of products to your eCommerce site.

Improve Brand Perception - While Implementing Targeted Advertising: The digital age has allowed advertisers to directly target consumers with relevant ads. However, with concerns of privacy fresh in the buyers’ minds, businesses have to focus on maintaining brand perception.

Planning a Successful Local Coupon Deal: The digital age has allowed advertisers to directly target consumers with relevant ads. However, with concerns of privacy fresh in the buyers’ minds, businesses have to focus on maintaining brand perception.

Selecting the Right Digital Agency: There are a wide variety of options to choose from when picking a digital agency to help you market your business. Finding the right one depends on what you hope to accomplish.

SMB Guide to Interactive Marketing: Interactive marketing has the potential to elevate the status of your business. However, small- to medium-sized businesses (SMB) need to take a different approach to marketing online.

Social Media - A Key Means of Developing an Internet Presence: Almost everyone uses social media. That’s why it’s become a major part of marketing online and if you wish to expand your brand awareness and perception, here are a few things to keep in mind.

The Rise of the Social Network - What It Means for Your Business: Social media is growing fast. As more and more people are interacting through social sites, it is essential that businesses know which platform will best serve their marketing needs.

Turning Customers into Brand Advocates on Social Media: One of the benefits of social media marketing is the ability to interact with customers directly. Once you earn your customer’s loyalty, they will ultimately help you promote your business.

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